In 2014, French railway company SNCF used Avenir for communication and advertising. In 2012, François Hollande used Avenir in his campaign materials during the 2012 French presidential election. In 2003, the City of Amsterdam began using Avenir as the principal typeface in its corporate identity, including the famous “I Amsterdam” sign. Avenir means “future” in French and hints that the typeface owes some of its interpretation to Futura. The typeface family was later expanded to six weights, each with a roman and an oblique version.įrutiger considers Avenir to be his best work and intends it to be a more human version of geometric sans-serif typefaces popular in the 1930s, such as Futura (1927) designed by Paul Renner and Erbar (1922) designed by Jakob Erbar. It was released in 1988 by Linotype GmbH with three weights, each with a roman and an oblique version, and used Frutiger’s two-digit weight and width convention for names. So I combined the words “next” and “future” to get this subtitle.Īvenir is a geometric sans-serif typeface designed by the Swiss typeface designer Adrian Frutiger (1928–2015) in the late 20th century. The result was titled “Avenir Next” and the Avenir word means “future” in French. I used the subtitle “The Next Future” for the Avenir typeface because Adrian Frutiger reworked the Avenir family to expand the range of weights and features.
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